Resume

Marketing and Business Development Director | Raymond Jungles, Inc. | 07/23 - present

Brand Engagement Manager | MyFitnessPal | Remote | 02/22 - 06/23

Drive strategy, planning and tactical execution workstreams across the lifecycle of content for the Marketing Team. Own, create, update, brief and execute concepts for integrated marketing calendar across departments and owned channels. Proactively generate creative ideas, report tactical results and recommend actions for improvement.

Manage brand reputation issues both reactively and proactively. Work on virtual and IRL experiential events for influencers and editors. Manage the budget for content, social and PR initiatives by leading and coordinating project management to determine associated spend. Manage two direct reports for blog and social channel coordination support.

Freelance Content Creator & Strategist | 06/19 - present

Full service creator offering brand strategy, copy, photo and video content. Co-working with brands to develop a concept and shared aesthetic for content/campaigns. Brief, edit and deliver written and visual content for social, web or lifecycle use and distribution. Establish and measure KPIs and target areas for growth. Deliver analytical reporting and plans for refinement. Notable collaborations include ZitSticka, Parade, Ritual, and Golde.

Previously collaborating with Crown Affair (01/22 - 08/23) producing content for their TikTok, Instagram, and lifecycle marketing channels.

Social Media Coordinator & Copywriter | Raymond Jungles, Inc. | Miami, FL | 08/17 - 06/19

Oversaw concept and execution of creative for social projects, press releases, internal reviews, asset creation and delivery processes. Created content for social platforms, managed photography outreach, curated existing assets and wrote copy. Copywriter for website, project narratives, presentations and lectures. Boosted traffic on website and social via SEO by 30% over 6-month period.

Training Center Intern | Upright Citizens Brigade | New York, NY | 01/18-05/18

• Researched and compiled data on students and classes as per the Director of Student Affairs.

• Organized and processed class registration forms and payments for students.

Off-Channel Marketing Intern | Food Network | New York, NY | 09/17-12/17

• Served as the righthand assistant to Advertising Coordinator.

• Assisted in creative content brainstorms/pitch meetings, tracked social trends and created content.

• Created presentations tracking social trend progressions to help predict future marketing tactics.