Resume

Marketing and Business Development Director | Raymond Jungles, Inc. | Remote | 07/23 - Present

In my current role, I wear a few hats and wear them well. I work with internal teams and external partners to create and execute multi-channel marketing campaigns that not only drive leads but also spark engagement. By managing projects from start to finish and overseeing a talented social media coordinator, I've streamlined processes and improved efficiency. I also get to flex my creative muscles with strategic brand development, all while keeping an eye on the metrics and ensuring our initiatives are reaching the right people, in the right way. It's a lot, but I love it!

Brand Engagement Manager | MyFitnessPal | Remote | 02/22 - 06/23

At MyFitnessPal, I played a key role in executing multi-channel campaigns that sparked growth and engaged millions of viewers and app users. From content creation to influencer partnerships and everything in between, I worked cross-functionally to develop creative strategies that spoke to the health-conscious audience. I’m proud to have helped drive brand consistency across platforms while maximizing ROI for a wide range of marketing initiatives. It was a fast-paced environment where I learned to balance creativity with strategy, and I loved every minute of it.

Freelance Brand Strategist & Content Creator | 03/19 - Present

As a freelance brand manager and content creator, I’ve had the pleasure of working with brands big and small to help tell their stories in a way that resonates. From conceptualizing and creating thousands of pieces of content for social media to growing vibrant online communities, my focus is always on strategy, creativity, and engagement. Whether it’s crafting content for TikTok, managing a brand’s social presence, or collaborating with top names like Urban Outfitters and Loops Beauty, I’m here to make brands feel alive online.

Social Media Coordinator & Copywriter | Raymond Jungles, Inc. | Miami, FL | 08/17 - 06/19

At Raymond Jungles, I led the creative direction for social media projects and crafted compelling copy for a variety of platforms. I managed photography outreach, curated assets, and wrote copy for the website, project narratives, presentations, and lectures. I also played a key role in boosting website and social traffic by 30% over a 6-month period through strategic SEO implementation and thoughtful content creation.

Training Center Intern | Upright Citizens Brigade | New York, NY | 01/18-05/18

During my time at UCB, I supported the Director of Student Affairs by conducting research and compiling valuable data on students and classes. I also managed class registration forms and payment processing, ensuring a smooth and efficient experience for students.

Off-Channel Marketing Intern | Food Network | New York, NY | 09/17-12/17

At Food Network, I was the right-hand assistant to the Advertising Coordinator, helping to track social trends, assist in brainstorming sessions, and create content. I also developed presentations that analyzed social trend progressions to inform and predict future marketing strategies.